Why is digital marketing important in today’s time?

The reason why digital marketing has completely replaced conventional marketing of yesteryears is because of the explosion of the internet in the present times. The internet has allowed businesses to interact directly with their audiences in real-time.
Customers also want their favorite brands and service providers to be just a few taps away from them so that they can communicate easily, inquire in no time and give their feedback whenever they want.
Amongst a number of benefits provided by digital marketing like generating leads, huge ROI, high traffic, brand identity, its affordability factor lures businesses to take the fullest advantage of it. Gone are the days of expensive marketing done on traditional marketing via TV and radio ads, ads in magazine covers, etc. Digital marketing is your new solution to achieving all your marketing, sales, leads and profit goals.