Why digital marketing is the future?

Because more and more people will be accessing the internet through their laptops and smartphones. Digital marketing gives businesses complete control over customer experience. Some major factors that are playing a strong part in making digital marketing a thing of the present and the future are mobile-first approach, Internet of things, (IoT), Artificial Intelligence AI, personalization, geo-targeting, affordability, the conversion rate, quality of leads, Huge return on investments, less number of efforts as compared to huge impact on buyers and easy accessibility to newer markets.