The main issue with most startups is that they are short of resources, and because digital marketing is cost-effective than traditional marketing, it gives them a chance to play the game at equal terms with large organizations. DM is startups’ best friend when it comes to generating revenue and accessing a targeted audience because online ads cost a meagre amount as compared to thousands of dollars spent on TV and radio ads.
A well-managed and informative blog done in the right way allows startups to reach huge masses without doing too much that requires large sums of money. DM also gives small businesses to reach and attract new clients and make a strong connection without spending too much as compared to conventional marketing.