Why digital marketing is important for small business?

If you are a small business or startup, you cannot become a market leader without digital marketing in your repertoire. It’s as simple as that. Digital marketing allows you to be borderless and reach a massive audience without spending a large amount of money. Also, digital marketing allows you to measure your progress and success.
It lets you reach more people and different markets without spending a lot. Using digital marketing, you can make a strong connection with your audience, which allows you to sell your product/services easily and create strong brand loyalty.