The main purpose of Digital marketing is to market your products/services on the internet and make them accessible to a large community present online. For this purpose, businesses, irrespective of their sizes, make use of all or some resources and digital technologies on the internet like apps, websites, ads, and other digital mediums.
Digital marketing allows you to go borderless and easily reach a huge audience cost-effectively and efficiently. Digital marketing, when compared to traditional marketing, allows you to broadcast your product/service, establish yourself as an authority in a given niche, enhance your brand identity and inform your users about a thing in much affordable costs.
Via DM, you can establish a direct and quick connection with your audience and know their demographics to evoke brand loyalty. It also allows you a chance to be aware of the feedback from your customers. All in all, digital marketing is the present and definitely the future.