How could you categorize internet marketing?

Digital or internet marketing can be divided into the following two broad categories: • Outbound marketing: Involves reaching out to customers via emails, digital advertisements or cold-calls etc. • Inbound marketing: Involves the use of indirect techniques like...

What exactly is digital marketing?

Digital marketing is a way of branding and promoting any brand through the use of the internet. Digital marketing involves techniques like SEM, SEO, and link building. It also requires the brand to operate its social media activities aggressively.