The main responsibilities of a marketing manager are to develop, implement and manage digital marketing campaigns crafted to enhance the business’s brand identity and to promote its products/services.
The marketing manager is the key player when it comes to brand awareness in the virtual world. Their job demands them to drive website traffic and generating new leads.
Their role is to keep on looking for new technologies to be used in the digital space and identify effective web analytical tools that are able to optimize marketing campaigns according to the trends and the times to come.