There could be a lot of reasons behind your digital marketing strategy, not working or failing altogether. Some of the reasons are:

• Paying for backlinks
• Wanting quick results and opting for black hat methods
• Not informative and engaging content
• Not leveraging content and video marketing
• Inexperienced or incompetent SM marketer, who doesn’t know how to take advantage of these platforms
• Thumping in a lot of money and not measuring results
• Not coming up with a bespoke digital marketing strategy
• Going all out without knowing your customer
• Not taking the feedback seriously or not connecting with your audience
• Weak backlinks
• Trying to please every group of audience
• Not using automation tools
• Not investing in the right tools
• Giving up too early