Trust is very important for anything you do. The fact is, attention is not scalable, it isn’t personal, and it never leverages your trust. The fact is, you don’t want your customers to float around at the peak or top of the marketing funnel, therefore you want the customers to dip right through the funnel, and your social media posts.
So yes, you should trust Digital Marketing and, more importantly, tweak your marketing strategy with finesse and consistency.